MEET YOUR REALTOR®

Steve Roake

Licensed in Illinois & Indiana

steve roake realtor

MEET YOUR REALTOR®

Kimberly Genovese

Licensed in Indiana

Kimberly Genovese Realtor

About Steve

About Kimberly

I'm Steve, a passionate realtor and life insurance producer with a flair for entrepreneurship. My career is crafted around the joy of flexibility and the freedom to chart my own course, all while having the privilege of helping others fulfill their dreams.

Whether I'm strategizing in the world of real estate, sharing the peace of mind that comes with life insurance, or sailing towards owning a yacht in the Caribbean, my goal is to inspire the same sense of adventure in others. From belting out 90's alternative rock anthems to trading stocks and tackling a new recipe in the kitchen, my life is a diverse tapestry woven with the threads of inspiration from icons like Tim Ferriss and Warren Buffet.

Join me as I navigate the thrill of the deal, the roar of a motorcycle, and the pursuit of that ever-elusive 4-hour workweek.

Greetings, I'm Kimberly, a beacon of joy, love, and fulfillment, sculpting my life's canvas with a passion for creating abundance and enriching the lives of those around me.

My journey is one defined by flexibility and the freedom to pursue my passions. As a seasoned traveler, I've explored the far corners of the globe, finding inspiration in diverse cultures and landscapes. Whether it's skiing the slopes of Park City or cleansing my body and soul in India, each adventure fuels my spirit and broadens my horizons. Yet, my greatest fulfillment comes from contributing to the well-being of others. Just as Werner Erhard emphasized the power of transformational change, I seek to uplift and inspire those around me.

Together, let's unlock the boundless potential that lies within us and create a world filled with abundance, adventure, and purpose.

Steve's BANKCODE - KANB

Kimberly's BANKCODE - AKNB

People with KANB as their BANKCODE are primarily spontaneous and innovative thinkers—who thrive on opportunity and excitement—and use their analytical minds and logic to solve problems.

People with AKNB as their BANKCODE are primarily movers, shakers, and millionaire-makers—with logical, strategic, and analytical minds—and they are typically driven to succeed!

KNOWLEDGE (K) types never want to stop learning and are some of the smartest people we know. You value reason above all else and have an uncanny ability to analyze a situation quickly and accurately. No one can spot and correct an error faster than you. Not only do you enjoy learning, but you are also good at it, in part because of your lifelong quest for self-mastery. Your unique abilities to think abstractly and plan strategically make you a world-class problem solver. While some people struggle to stay interested in complex topics, you thrive when asked to analyze difficult material, enjoying every second.

ACTION (A) types are some of the most fun and influential people around—and you are no exception! You are a born entertainer who always has a good story to tell. Not only are you unafraid to take risks, you are always on the lookout for new opportunities to disrupt and improve upon the status quo. If anyone is going to be involved in the next big thing, it’s you! To call yourself a “go-getter” is an understatement. You are always searching for better opportunities to jump into headfirst. Anyone who gets in your way should watch out! You have almost endless energy and are a fierce competitor.

Learn More About B.A.N.K.

Curious about your BANKCODE?

This comprehensive personality profile is aimed at helping you better know what makes you tick, especially when you make important decisions. With the B.A.N.K. Methodology, you can pin-point a person’s personality profile—their BANKCODE—in less than 90 seconds and then use that information to communicate more effectively in any situation.

700+

Clients Served

500+

Listings closed

40+

Years of Combined Experience

WHAT MY CLIENTS SAY

TESTIMONIALS

Based on 57 reviews

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Roger Scott

Makerting Agent

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Roger Scott

Makerting Agent

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Roger Scott

Makerting Agent

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608 S Washington St, Naperville, IL, 60540

PHONE

(630) 686-8056

EMAIL ADDRESS

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home sellers

Mastering Home Pricing

February 09, 20252 min read

Unlock the secrets to selling your home with our latest video, "Mastering Home Pricing: Sell Smart!"

In this informative guide, we explore three effective pricing strategies: pricing high, pricing at market value, and pricing below market value. Discover how each approach can impact your sale, attract or repel buyers, and ultimately affect your profits. Whether you're aiming for a fast sale or the highest price, understanding these strategies is crucial. Don't leave money on the table—watch now to learn how to price your home right!

If you find this video helpful, please like and share it with fellow home sellers!

Thinking about selling your home? Choosing the right price can mean the difference between a fast sale and months of frustration. Let’s break down three pricing strategies—pricing high, pricing at market value, and pricing below market value—to help you maximize your profits and sell with confidence!

PRICING HIGH

Some sellers believe pricing high gives them more room to negotiate. While this can work in rare cases, it often leads to fewer showings and a home that lingers on the market.

📌 Pros of Pricing High:
✅ Room for negotiation
✅ Perception of higher value
✅ Potential to sell at a premium in a hot market

📌 Cons of Pricing High:
❌ Fewer interested buyers
❌ Risk of sitting on the market too long
❌ Appraisal challenges

PRICING AT MARKET VALUE

Pricing at market value is the safest and most effective strategy. It attracts serious buyers, speeds up the sale, and helps avoid appraisal issues.

📌 Pros of Pricing at Market Value:
✅ Attracts more buyers
✅ Faster sale
✅ Fewer financing or appraisal issues

📌 Cons of Pricing at Market Value:
❌ Less room for negotiation
❌ Might miss out on bidding wars in a hot market

PRICING BELOW MARKET VALUE

Some sellers price their home below market value to create urgency and attract multiple offers. This strategy can work in competitive markets, but it carries risks.

📌 Pros of Pricing Below Market Value:
✅ Generates more interest
✅ Can lead to bidding wars
✅ Faster sale

📌 Cons of Pricing Below Market Value:
❌ Risk of selling for less than the home is worth
❌ Buyers may assume something is wrong with the home
❌ Limited room for price increases once listed


The right pricing strategy depends on your goals, market conditions, and how quickly you want to sell. If you want top dollar and can wait, pricing high might work. If you want a fair, smooth sale, go with market value. If speed is your priority, pricing lower could attract more offers."

💡 Pro Tip:
Working with an experienced real estate professional can help you price your home right and maximize your profits!

Choose Freedom Group Global to help you navigate pricing your home to sell at the best possible price. Contact us today for a home selling consultation.



home pricingreal estate tipshome selling
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Steve Roake

Steve has been a real estate broker since 2003 and brings a wealth of knowledge and experience. Having worked as a buyer's agent, managing broker, investor and team leader, he knows what it takes to sell homes for top dollar or help buyer's find the best available home. Steve's commitment is to assist clients in making their real estate transaction as smooth, efficient and profitable as possible

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